winfun BrandCPS Parenting4 Stage ToyBaby ProductTheme Toy

CPS Parenting System®


According to the concept of ‘functional pleasure’ coined by the famous psychologist Karl Bühler, children obtain pleasure through play. At winfun®, we are committed to developing toys for pre-school children that combine fun and innovative features and encourage learning through play.


winfun® hopes to become a leading provider of pre-school toys. Our products are designed for different stages of children’s development and encourage interaction between parent and child. In addition, our comprehensive product range stimulates children’s imagination, creativity and curiosity and helps to improve cognitive skills by learning through play.


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C represents Cognitive development, is the construction of thought processes, including problem solving, creativity and curiosity, from childhood through adolescence to adulthood.


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P represents Physical development, is the process that starts in human infancy and continues into late adolescent concentrating on gross and fine motor skills as well as Sensory.


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S represents Social development, it refers to the process by which a child learns to interact with others around them. It includes the child's Communication, Emotional and Self-expression


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CPS Parenting System®


There are various definitions of periods in a child's development, since each period is a continuum with individual differences regarding start and ending. We divided age-related development periods into 4 stages:


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Our Goal is to help parents understand what is taking place in their child’s brain and body during each stage, with the hope that they will be able to provide the necessary support, encouragement, structure, and interventions to enable a child to progress through each stage as smoothly and successfully as possible based on each child’s unique set of traits and interests.


Each product is designed based on our CPS concept of key skills (cognitive, physical and social skills) and comes with a detailed description that tells parents how to target a range of different skills, including knowledge, creativity and play.